Sustainability is no longer optional for businesses. It is a necessity. If you run a small or medium-sized enterprise, you might feel overwhelmed by the growing demand for environmental, social, and governance (ESG) compliance. Most Dutch SMEs don’t seek out an ESG consultant. They hire one because a customer sent a 12-page questionnaire, their bank flagged a sustainability requirement, or a landlord started asking about energy data. The decision happens under pressure, with

Every week, another brand launches a product with a recyclability claim. Some of them are accurate. A lot of them aren’t, not because the company lied, but because nobody checked whether the infrastructure to back up the claim actually exists where customers live. This is a design problem. Specifically, it’s a problem with where design sits in the decision-making chain. Most organisations treat design as a final layer, the team that makes things look good and feel right befo