“On 27 September 2026, a rule takes effect across every EU member state. Companies selling to consumers can no longer call a product "eco-friendly," "green," or "carbon neutral" without verified proof. No exceptions. No grace period for packaging already sitting in the distribution chain. Your first instinct as a B2B supplier is reasonable: this targets consumer brands, not you. It reaches you anyway. Table of contents What the EU green claims ban covers from September 2026 W